Website | Religion Clothing

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ROLE: Creative Director, Developer & Designer, Client Liaison

Kiers worked as Senior Art Director for all things digital (and several offline projects too) for Religion Clothing for almost 5 years. During this time he created many microsites, press releases, and promotional and viral campaigns and games.

The website reflects a new simplicity associated with the brand. It is built using AJAX and JQuery, with PHP managing the server-side image libraries.

Two very different styles were created for the brand. Initially the design was very tattoo-inspired and used a rich rock-and-roll collage blend of religious iconography to create animations and dense graphic layouts, but as the brand has grown the style has changed radically into the extreme opposite. It is now a minimalistic layout with reduced monochrome palette which reflects their new more mainstream position in the market.